We have hosted all 20 seasons of Swedish Idol (2004-2011, 2013-2024), supporting the production team all the way from audition tours with OB-units to qualification weeks and final shows in our studios or at big arenas.

The TV program is based on people with singing talent applying to participate, where they first go through various auditions where a jury decides who will go on in the competition. When the jury has selected about 20 participants, the competition turns into live qualifying programs followed by several weekly finals where the power is (to a large extent) handed over to the TV viewers. During each stage, participants are voted out until only two or three participants are left, at which point the winner of the season is crowned.

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