Hela Sverige bakar is a Swedish competition and cooking show that has been going on since 2012. It is based on the British TV show The Great British Bake-Off. In the program, twelve Swedish amateurs compete in baking. They later have their pastries rated by a jury. In each episode, a person is eliminated whose pastries did not live up to the jury's requirements. In the last program, the winner of Hela Sverige bakar is announced. The prize that the winner receives is to publish a baking book.

We have been involved in the production for almost every year since the start providing OB-units, equipment and technical staff.